Marketing & Business Development
| Legislative Affairs | Political Affairs | Compliance | Regulatory Advocacy | |
| Training | Products & Services | Research & Statistics | Strategic Services | Consumer Information |
CUNA's Spring Sale is here!
Hurry, quantities are limited and sale ends June 1, 2008.
Sales items include:
Board & Volunteer
Compliance
Finance & Economics
HR & Training
Lending & Collections
Management
Marketing & Business Development
Operations, Sales & Service
Technology & Security
To order an item from the Spring Sale 2008, click the links below or call 800-356-8010, press 3.
Board & Volunteer
Books
50 Ways to a Better Board: Ideas to Improve Your Recruiting Process | ||||||||||||||
| Recruiting volunteers is a year-round job. This new guide gives CEOs, directors, and staff of your credit union ideas to improve your recruiting process--and keep your board energized and focused year after year. This 20-page booklet includes ideas and strategies to help you determine the competencies your board needs to serve members today and in the future, what you can say to someone with an interest in being a director, and how you can make the best use of your Nominating Committee. | ||||||||||||||
| Stock # 25121 | Add to cart Find out more! | |||||||||||||
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Credit Union Board of Directors Handbook, 3rd Edition | ||||||||||||||
| Here's a brand-new revision to an old favorite. The Board of Directors Handbook is the one book that helps directors build confidence and gain shared understanding. | ||||||||||||||
| Stock # 22824 | Add to cart Find out more! | |||||||||||||
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Credit Union Supervisory Committee Handbook, 3rd Edition | ||||||||||||||
| Complete introductory guide to all aspects of the supervisory committee's job. Includes information on: duties and responsibilities, legal considerations, insurance protection, consumer credit protection laws and government oversight. | ||||||||||||||
| Stock # 763 | Add to cart Find out more! | |||||||||||||
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Directors Handbook for Credit Union Regulations, 2nd Edition | ||||||||||||||
| The more directors know about the laws and regulations that govern credit unions, the better they can perform their jobs. This handbook gives directors the regulatory information they need in a style that is easy to read. | ||||||||||||||
| Stock # 21310 | Add to cart Find out more! | |||||||||||||
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Videos
Credit Union Board Effectiveness: Liabilities and Legal Responsibilities Video | ||||||||||||
| This video is designed to help credit union board members become aware of the four categories of director responsibilities and set strategies that will keep their credit union and themselves safe from litigation. | ||||||||||||
| Stock # CUTV147 Add to cart | ||||||||||||
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Credit Union Board Effectiveness: Successful Strategies Video | ||||||||||||
| This video will explain how your board can adopt strategies to get the most from their efforts. | ||||||||||||
| Stock # CUTV148 Add to cart | ||||||||||||
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Kits
Director Resources Package | ||
Order this essential reference set for your credit union's board. Save on this special package of Directors' resources! Directors Newsletter provides ongoing education for all board members, while the handbooks and video serve as handy reference and training tools. Director Newsletter (12 monthly issues ($93 value) | ||
Regular Price: $144.00 Sale Price: $139.95 | ||
To order, call CUNA Member Services at 800-356-8010, press 3, 8:00 a.m. - 4:30 p.m. (CST), and mention promotional code Spring Sale. |
Publications
Credit Union Directors Newsletter | ||
Reap advice, information, and inspiration for solid board performance. The decisions your board makes – or doesn’t make – ultimately determine your credit union’s vision, focus, and delivery of services. That’s why every director needs Directors Newsletter, a monthly read that keeps you up to speed on trends, board/CEO relations, governance, and policies. 12 issues/year. Special offer: Receive 15% off when you subscribe to Credit Union Directors Newsletter. Enter promo code M04108 when ordering. | ||
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Subscribe Find out more! | ||
Compliance
Books
Credit Union Model Policies: A Framework for Compliance | ||||||||||||||
| Well-written policies promote consistency, let employees know what is expected, and help protect your credit union and board members from lawsuits. This resource will guide you in creating policies that comply with legal and regulatory requirements. | ||||||||||||||
| Stock # 25627 | Add to cart Find out more! | |||||||||||||
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Compliance & Marketing Guide | ||||||||||||||
| Marketers and compliance staff have one powerful challenge in common: how to identify which regulatory requirements must be adhered to for each specific product or service being advertised. This guide is the first of its kind designed to walk marketing staff through the ins and outs of compliance - including NCUA basics and beyond. | ||||||||||||||
| Stock # 23328 | Add to cart Find out more! | |||||||||||||
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Consumer Lending Compliance Guidebook | ||||||||||||||
| The Consumer Lending Compliance Guidebook offers a practical, hands-on approach to typical compliance challenges by following the lending process from the marketing phase through collections, repossession and bankruptcy. | ||||||||||||||
| Stock # 25350 | Add to cart Find out more! | |||||||||||||
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Servicemembers Civil Relief Act: A Compliance Guide | ||||||||||||||
| The Servicemembers Civil Relief Act (SCRA) of 2003 was enacted to “restate, clarify, and revise the Soldiers’ and Sailors’ Civil Relief Act of 1940,” and “help ease the economic and legal burdens on military personnel called to active duty status in Operation Iraqi Freedom.” The new CUNA book, Servicemembers Civil Relief Act: A Compliance Guide, incorporates these recent changes to the law. It is designed to make credit union managers, operations staff, lending officers, compliance personnel and attorneys aware of the relevant provisions of the revised act and help them understand what is required of their credit union to be in compliance. | ||||||||||||||
| Stock # 0300 | Add to cart Find out more! | |||||||||||||
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Credit Union Model Policies: Framework for Compliance (PDF) | ||
| Well-written policies promote consistency, let employees know what is expected, and help protect your credit union and board members from lawsuits. This resource will guide you in creating policies that comply with legal and regulatory requirements. | ||
| Stock # 25627P | Add to cart Find out more! | |
Regular Price:$119.00 Sale Price: $99.95 | ||
Self-Study
Save 20% on RegTraC self-study, credit union compliance courses. Written in practical, easy-to-understand language, RegTraC provides the guidance and tools necessary to keep you informed of changing regulatory requirements for credit unions: RegTraC Level 1 is written for staff, managers, and directors who need a general overview of the laws and regulations affecting credit unions. Level 1 hard copy modules are on sale at 20% off. Sale Price
Sale Price | ||
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Order Level 1 or Level 2 hard copy modules Order Level 2 PDF subscription Find out more! | ||
Finance & Economics
Books
Credit Union Investment Guidelines (5th Edition) | ||||||||||||||
| Here’s a guide that treats managing investments as a process, not an event. Author Brian Hague, economist and CEO of Corporate Network Brokerage Services, says that credit unions should avoid simply reacting to attractive investment opportunities. Credit Union Investment Guidelines maps out the complete investment process. It explains how to execute a trade in the proper context of the management process. In this new edition: * Explore the expanded chapter on Investment Types, including detailed information about mortgage-backed securities (MBS) and collateralized mortgage obligations (CMOs) * Discover the expanded section on planned amortization class (PAC) bonds and sequential CMO tranches * Learn through the improved chapter on Portfolio Management and Strategies, featuring sections on bond swaps and borrowing strategies NEW! Three new appendices have been added. One contains websites that CU Investment Managers will find useful, another contains sample investment reports and an explanation of terms, and in the last one we’ve added a sample of an investment policy checklist. | ||||||||||||||
| Stock # 21142 | Add to cart Find out more! | |||||||||||||
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Economics for Credit Union Professionals | ||||||||||||||
| This is a comprehensive text that uses credit union examples to explain the key concepts of modern economics in non-technical language. It includes information on money and its functions, money markets in operation, money supply and its effect on interest rates, reserve requirements, discount policy, supply and demand, price elasticity and how it affects pricing, government regulations, prices and employment, the international monetary system, and current economic problems. | ||||||||||||||
| Stock # 23398 | Add to cart Find out more! | |||||||||||||
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Fair Deal: Creating Credit Union Alternatives to Fringe Financial Services | ||||||||||||||
| Discover how your credit union can provide alternatives to fringe-lenders in your community. Learn ways to identify abusive practices, develop alternatives, address regulatory and legislative concerns, and more!
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| Stock # 22902 | Add to cart Find out more! | |||||||||||||
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Managing Credit Union Finance | ||||||||||||||
| Learn more about analyzing the interactions of shares, loans, investments, and budgets, and blending them to achieve planned goals for service and growth. Includes policy development; analyzing financial statements; building business plans; and more! | ||||||||||||||
| Stock # 23497 | Add to cart Find out more! | |||||||||||||
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Risk Management and Insurance: Principles and Practices for Credit Unions | ||||||||||||||
| This book provides an introduction to all types of risk and the principles of risk management. In today's increasingly complex environment, the amount of time and resources you use to control loss needs careful balancing with other obligations and commitments. Risk Management and Insurance demonstrates how these tools can be applied to protect your credit union. Each area is covered in depth in terms of exposure, measurement, and loss control.
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| Stock # 23165 | Add to cart Find out more! | |||||||||||||
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HR & Training
Books
Real Stories from Credit Unions | ||||||||||||||
| This compilation of true stories from credit union staff, volunteers, CEOs, members, and friends is a sure bet to make our best seller list. Real Stories contains humorous anecdotes, historical stories, and amazing tales about people and events in our credit union movement. | ||||||||||||||
| Stock # 23327 | Add to cart Find out more! | |||||||||||||
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Credit Union University Administrator's Manual | ||||||||||||
| This guide is for individuals who plan to create a corporate university at their credit union, and people in leagues who consult with credit unions to help them start a corporate university. | ||||||||||||
| Stock # 23412 | Add to cart Find out more! | |||||||||||
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Videos
Managing Stress Video | ||
| Illustrates the fight or flight response and how it can change your behavior. Identifies the three areas affected by stress and lists at least 4 symptoms of stress. Describes six situations that create stress. Demonstrates 7 techniques to manage stress. | ||
| Stock # CUTV127 Add to cart | ||
Regular Price:$125.00 Sale Price: $85.95 |
Reports
2006-2007 Credit Union Incentives Survey | ||
| Are you looking for ways to overcome the ever-changing economic environment and imminent shortage of skilled labor? You are not alone. As credit unions look for creative ways to combat these challenges, they are finding that taking a closer look at employee incentives can benefit their credit union. CUNA’s 2006/2007 Credit Union Incentives Survey provides credit unions with an opportunity to see what types of incentive plans other credit unions are offering. Available only as a PDF. | ||
| Stock # 27242P | Add to cart Find out more! | |
Regular Price:$75.00 Sale Price: $37.50 | ||
Lending & Collections
Books
Credit Union Loan Professional Handbook (2nd Edition) | ||||||||||||||
| This handbook is the loan professional's guide to success! It starts with an overview of general concepts and skills. It explains the loan professionals' most important duties and responsibilities, and includes self-assessments that reveal your credit union's practice of important lending concepts. | ||||||||||||||
| Stock # 766 | Add to cart Find out more! | |||||||||||||
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Consumer Lending Management, 2nd Edition | ||||||||||||||
| Seeking methods to remain more competitive in lending? This management guide covers lending laws and regs, economics of lending, lending strategies, asset-liability programs, loan department operations, security issues, credit scoring, and risk-based lending. | ||||||||||||||
| Stock # 22479 | Add to cart Find out more! | |||||||||||||
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Credit Union Mortgage Lending Strategies: The Best Never Rest | ||||||||||||||
| Doing the right things right! Discover how to guide your mortgage lending planning, pricing, operations, and other key elements. Credit Union Mortgage Lending Strategies motivates and guides executives, managers and directors in building and running competitive mortgage lending programs. The book includes case studies based on actual credit union experiences.
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| Stock # 22639 | Add to cart Find out more! | |||||||||||||
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Bankruptcy Basics: Reducing Your Losses | ||
| Discover what you need to know about the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005. Written by a credit union attorney, this reference book tells you what’s included in the revised code and provides a summary of the most important changes. You’ll learn how to protect your credit union’s interests and do what’s best for your members. | ||
| Stock # 26895 | Add to cart Find out more! | |
Regular Price:$119.95 Sale Price: $99.95 | ||
Reports
CU Magazine Best Practices Report: Risk-Based Lending -- More Members, More Loans PDF | ||
| Discover how risk based lending can help you provide vital lending services to your most “in need” members. This report uses case studies to examine how credit unions of varying membership and asset sizes are operating successful risk-based lending programs. (28 page report) | ||
| Stock # 27273P | Add to cart Find out more! | |
Regular Price:$49.95 Sale Price: $39.95 | ||
CU Magazine Best Practices Report: Risk-Based Lending -- More Members, More Loans | ||||||||||||||||||||
| Discover how risk-based lending can help you meet growth goals and provide vital lending services to your most “in need” members. This report uses case studies to examine how credit unions of varying membership and asset sizes are operating successful risk-based lending programs. (28 page report) | ||||||||||||||||||||
| Stock # 27273 | Add to cart Find out more! | |||||||||||||||||||
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CU Magazine Best Practices Report: Lessons Learned from Business-Services Providers PDF | ||
| Although the credit union share of the business lending market is negligible compared with banking institutions--0.73% versus 99.27%--it’s grown rapidly during the past few years. This new report shares wisdom from eight veterans of member business lending. (22 page report) | ||
| Stock # 27733P | Add to cart Find out more! | |
Regular Price:$49.95 Sale Price: $39.95 | ||
CU Magazine Best Practices Report: Lessons Learned from Business-Services Providers | ||||||||||||||||||||
| Although the credit union share of business lending market is negligible compared with banking institutions--0.73% versus 99.27%--it’s grown rapidly during the past few years. This new report shares wisdom from eight veterans of member business lending. (22 page report) | ||||||||||||||||||||
| Stock # 27733 | Add to cart Find out more! | |||||||||||||||||||
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CU Magazine Best Practices Report: Credit Counseling That Works PDF | ||
| Credit unions offering credit counseling services have bold opportunities to improve members' lives while strengthening their bottom line. This concise report describes how eight leading-edge credit unions have helped members successfully manage their debts, make the most of their assets, and achieve financial freedom. (28 page report) | ||
| Stock # 27054P | Add to cart Find out more! | |
Regular Price:$49.95 Sale Price: $39.95 | ||
CU Magazine Best Practices Report: Credit Counseling That Works | ||||||||||||||||||||
| Credit unions offering credit counseling services have bold opportunities to improve members' lives while strengthening their bottom line. This concise report describes how eight leading-edge credit unions have helped members successfully manage their debts, make the most of their assets, and achieve financial freedom. (28 page report) | ||||||||||||||||||||
| Stock # 27054 | Add to cart Find out more! | |||||||||||||||||||
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CU Magazine Best Practices Report: Collections the Credit Union Way PDF | ||
| With delinquencies on the rise and foreclosures setting records in some regions, the credit union collections staff is even more challenged than usual. Yet some credit union collectors are thriving with tactics that mix creativity and conviction. In this report from Credit Union Magazine, executives from eight credit unions share how they're weathering the economic storm. (19-page report) | ||
| Stock # 28299P | Add to cart Find out more! | |
Regular Price:$49.95 Sale Price: $39.95 | ||
CU Magazine Best Practices Report: Collections the Credit Union Way | ||
| With delinquencies on the rise and foreclosures setting records in some regions, the credit union collections staff is even more challenged than usual. Yet some credit union collectors are thriving with tactics that mix creativity and conviction. In this report from Credit Union Magazine, executives from eight credit unions share how they're weathering the economic storm. (19-page report) | ||
| Stock # 28299 | Add to cart Find out more! | |
Regular Price:$49.95 Sale Price: $39.95 | ||
Management
Books
People, Not Profit: The Story of the Credit Union Movement, 4th Edition | ||||||||||||||
| This book highlights significant points in American credit union development from early years of struggle thru remarkable growth of last 5 decades. It chronicles persistent challenges from the banking industry - each ultimately resulting in grassroots victories for CUs. | ||||||||||||||
| Stock # 22228 | Add to cart Find out more! | |||||||||||||
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So, You Want to Be a CEO? What it Takes to Be a Credit Union Leader | ||||||||||||||
| Explore your motivations in seeking the CEO role, manage relationships effectively, assess your leadership characteristics, develop business management competencies, build a plan, recognize opportunities, and more! | ||||||||||||||
| Stock # 23052 | Add to cart Find out more! | |||||||||||||
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The Credit Union Movement - Origins and Development, 1850-1980 | ||
| Comprehensive treatment from mid-19th century Germany to 1984. Individual and cooperative efforts to found and expand U.S. credit unions. | ||
| Stock # 7100 | Add to cart Find out more! | |
Regular Price:$40.00 Sale Price: $30.00 | ||
The Power of Business Ethics | ||||||||||||||
| Here's a powerful book that discusses the 150-year history of cooperative credit and shows how our values are prized in today's economic environment.
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| Stock # 23166 | Add to cart Find out more! | |||||||||||||
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Videos
Credit Unions: Who We Are (Spanish) | ||
| This video tells the story of Jose Hernandez Gomez and his entry into the world of credit unions. Following the suggestion of his uncle, Ignacio Gomez, Pedro visits the credit union in search of a car loan. During his visit, he quickly discovers the many unique differences between credit unions and other financial institutions. | ||
| Stock # CUTV151 Add to cart | ||
Regular Price:$49.00 Sale Price: $39.00 |
King's X | ||
| Originally produced on film in 1953. Follows the story of a family experiencing a sudden financial struggle. In searching for a solution, the main character discovers benefits of becoming a member at the local credit union. | ||
| Stock # 21375 Add to cart | ||
Regular Price:$55.00 Sale Price: $45.00 |
People, Not Profit: The History Video | ||
| This video will introduce your staff to the history of the credit union movement and will help your staff understand the principles upon which credit unions were founded.
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| Stock # CUTV145 Add to cart | ||
Regular Price:$125.00 Sale Price: $109.05 |
Welcome to the Credit Union Video | ||
| A fast-paced, introductory video that promotes a positive attitude toward your credit union and builds a sense of teamwork. | ||
| Stock # 29368 Add to cart | ||
Regular Price:$125.00 Sale Price: $85.95 |
Coaching For Peak Performance Video | ||
| Describes the role of a manager as coach. Discusses and applies coaching techniques to supervisory skills. Lists and demonstrates the key steps in any coaching process. Identifies effective management styles. | ||
| Stock # CUTV128 Add to cart | ||
Regular Price:$49.00 Sale Price: $85.95 |
Self-Study
Certified Executive Program (CEP) | ||
Gain the skills and recognition you need to go places in the credit union movement. If you’re a self-starter who is motivated to rise above the crowd, the Certified Executive Program is a perfect fit for you and your professional goals. Certified Executive Program’s self-study, college level courses lead to these prestigious designations and certifications:
Use these order forms to save now through June 1, 2008!
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To order, call Elaine Harrop at 800-356-9655, ext. 4055, 8:00 a.m. - 4:30 p.m. (CST), and mention promotional code Spring Sale. | ||
Reports
CU Magazine Best Practices Report: Serving Members of Modest Means PDF | ||
| Discover innovative ways to serve members of modest means. This report features case studies of how eight innovative credit unions are serving low- to moderate-income members. These credit unions share a passion for bringing new members into the cooperative fold -- people who otherwise would be forced to rely on expensive check-cashers and fringe bankers. (21 page report) | ||
| Stock # 26798P | Add to cart Find out more! | |
Regular Price:$49.95 Sale Price: $39.95 | ||
CU Magazine Best Practices Report: Serving Members of Modest Means | ||||||||||||||||||||
| Discover innovative new ways to serve members of modest means. Part of the credit union mission is to provide financial services to low- to moderate-income (LMI) members trying to improve their financial future, young people just starting out, and new immigrants. But credit unions have to balance that mission with a strong bottom line and regulatory concerns. (21 page report) | ||||||||||||||||||||
| Stock # 26798 | Add to cart Find out more! | |||||||||||||||||||
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CU Magazine Best Practices Report: A Youthful Approach to CU Growth PDF | ||
| Credit union members are an average of 47 years old today vs. 40 in 1985, according to CUNA's 2006-2007 Credit Union Environmental Scan. Credit unions must attract younger members to grow and remain viable. How do you attract generation Y and younger consumers? Offer products and services customized for different age groups. (26 page report) | ||
| Stock # 27826P | Add to cart Find out more! | |
Regular Price:$49.95 Sale Price: $39.95 | ||
CU Magazine Best Practices Report: A Youthful Approach to CU Growth | ||||||||||||||||||||
| Credit union members are an average of 47 years old today vs. 40 in 1985, according to CUNA's 2006-2007 Credit Union Environmental Scan. Credit unions must attract younger members to grow and remain viable. How do you attract generation Y and younger consumers? Offer products and services customized for different age groups. (26 page report) | ||||||||||||||||||||
| Stock # 27826 | Add to cart Find out more! | |||||||||||||||||||
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CU Magazine Best Practices Report: Fatten Your Wallet Share: New Growth With Current Members PDF | ||
| How can credit unions turn around the trend of slow growth? Looking to current members is one way.
The Credit Union National Association looked at credit unions that are growing organically--that is, due to factors other than mergers. In this report from Credit Union Magazine, nine of these fast-growing credit unions discuss their strategies for obtaining a greater share of members' wallets. (25 page report) | ||
| Stock # 27922P | Add to cart Find out more! | |
Regular Price:$49.95 Sale Price: $39.95 | ||
CU Magazine Best Practices Report: Fatten Your Wallet Share: New Growth With Current Members | ||||||||||||||||||||
| How can credit unions turn around the trend of slow growth? Looking to current members is one way.
The Credit Union National Association looked at credit unions that are growing organically--that is, due to factors other than mergers. In this report from Credit Union Magazine, nine of these fast-growing credit unions discuss their strategies for obtaining a greater share of members' wallets. (25 page report) | ||||||||||||||||||||
| Stock # 27922 | Add to cart Find out more! | |||||||||||||||||||
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CU Magazine Best Practices Report: CEO & Board Succession Planning PDF | ||
| This report covers responsibilities of the CEO, the board of directors, human resources staff, and senior executives in creating a succession plan, steps necessary for both an emergency succession plan and for a managed succession plan, issues to address between the CEO's departure and appointment of a permanent replacement, ways to develop leaders within the credit union, and resources needed for succession planning. (20 page report) | ||
| Stock # 26226P | Add to cart Find out more! | |
Regular Price:$49.95 Sale Price: $39.95 | ||
CU Magazine Best Practices Report: CEO & Board Succession Planning | ||||||||||||||||||||
| This report covers responsibilities of the CEO, the board of directors, human resources staff, and senior executives in creating a succession plan, steps necessary for both an emergency succession plan and for a managed succession plan, issues to address between the CEO's departure and appointment of a permanent replacement, ways to develop leaders within the credit union, and resources needed for succession planning. (20 page report) | ||||||||||||||||||||
| Stock # 26226 | Add to cart Find out more! | |||||||||||||||||||
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2007-2008 Business Services Survey Report - PDF | ||
| CUNA's 2007-2008 Business Services Survey is for credit unions currently offering or thinking about offering member business services. This report covers business lending, deposit programs, member business services, staffing, budgets, fee structures, rate indicators, and more. It gives credit unions an in-depth look at how other credit unions are operating, competing, and meeting the needs of their member business owners. | ||
| Stock # 27615P | Add to cart Find out more! | |
Regular Price:$239.00 Sale Price: $167.30 | ||
Publications
Credit Union Magazine | ||
Gain valuable information for leading, managing, and marketing your credit union. This award-winning magazine is your monthly “heads up” on important issues in lending, compliance, finance, leadership, and more. 12 issues/year. Special offer: Receive 15% off when you subscribe to Credit Union Magazine. Enter promo code M04108 when ordering. | ||
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Subscribe Find out more! | ||
Marketing & Business Development
Books
Business Development Series: Community Credit Unions | ||||||||||||||
| Provides considerations in making the transition to a Community CU. Explains NCUA requirements, how to establish a Community CU, competitive challenges, importance of your CU's image, and finding the right product mix. | ||||||||||||||
| Stock # 22895 | Add to cart Find out more! | |||||||||||||
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Business Development Series: Electronic Services | ||||||||||||||
| Helps you develop a sensible approach to planning for technology. Shows how technology can help provide expanded service and retain members, provides business reasons for adopting new technology, and explains types of technology support. | ||||||||||||||
| Stock # 22894 | Add to cart Find out more! | |||||||||||||
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Business Development Series: SEGs | ||||||||||||||
| Shows how your credit union fits in today's environment of mega-mergers and high consumer expectations, helps you navigate legal requirements for expanding your FOM, helps you find most effective way to evaluate potential SEGs, and more! | ||||||||||||||
| Stock # 22896 | Add to cart Find out more! | |||||||||||||
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Marketing Across the Generations: Baby Boomers | ||||||||||||||
| 1 of a 4-book series. Helps you evaluate the numerical implications of boomers, ease the transition of boomers into the fifty-plus stage, build broader relationships with boomers. Includes action steps w/hands-on suggestions. | ||||||||||||||
| Stock # 22898 | Add to cart Find out more! | |||||||||||||
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Marketing Across the Generations: Fifty-Plus | ||||||||||||||
| 1 of a 4-book series. Focuses on 3 critical sub-groups: middle adults, late adults and elders. Helps you tap this vital segment for volunteer opportunities, train staff to manage good relationship with these members, offers credit union action steps, and more! | ||||||||||||||
| Stock # 22897 | Add to cart Find out more! | |||||||||||||
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Marketing Across the Generations: Gen X | ||||||||||||||
| 1 of a 4-book series. Covers characteristics, statistical and demographic information, practical ways to reach Gen Xers, e-commerce, Internet and other technologies, and future forecast. Includes case studies. | ||||||||||||||
| Stock # 22899 | Add to cart Find out more! | |||||||||||||
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Marketing Across the Generations: Youth | ||||||||||||||
| 1 of a 4-book series. Covers designing effective products and promotions, communicating effectively, developing education programs, anticipating trends, and measuring the effectiveness of youth marketing efforts. | ||||||||||||||
| Stock # 22900 | Add to cart Find out more! | |||||||||||||
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Credit Union Telemarketing: Your Guide to Effective Telephone Marketing | ||||||||||||||
| Credit unions have a great advantage in the telemarketing arena. Use that edge to succeed in the highly competitive financial services industry. Here's concise information on relationship-based, successful telesales campaigns that most buyers like and non-buyers will appreciate. | ||||||||||||||
| Stock # 22566 | Add to cart Find out more! | |||||||||||||
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Strategic Pricing Made Easy | ||||||||||||||
| Examines effects of changing demographics on lending, organizational structure to support your pricing strategy, basic economic concepts, cost behavior & allocation, applying costs to pricing, implementing price changes, and more! | ||||||||||||||
| Stock # 22901 | Add to cart Find out more! | |||||||||||||
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Youth Financial Literacy: Preparing Youth for Financial Responsibility | ||||||||||||||
| Offers ideas for developing financial curricula in schools; building community awareness, and getting parents, teachers, administrators, and students involved.Includes case studies of CU youth programs, school presentations, and more. | ||||||||||||||
| Stock # 22646 | Add to cart Find out more! | |||||||||||||
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Launching Your Own Business handbook | ||
| This handbook weights out the costs and benefits of starting a small business, and offers reasons for holding off or not opening a small business. The handbook offers further resources members can look into to ensure they are making the right decision. Minimum purchase: 50 | ||
| Stock # 25628 | Add to cart Find out more! | |
Regular Price:$1.50 Sale Price: $0.60 | ||
Running Your Small Business handbook | ||
| Small business owners are often faced with many difficult unanticipated decisions associated with their business. This handbook will help your members determine what equipment is needed and where to locate it, and emphasizes the importance of insurance, permits and taxes. Minimum purchase: 50 | ||
| Stock # 25629 | Add to cart Find out more! | |
Regular Price:$1.50 Sale Price: $0.60 | ||
Getting a Handle on Small-Business Finance handbook | ||
| Knowing about finances and managing money is crucial to small business success. Minimum purchase: 50 | ||
| Stock # 25630 | Add to cart Find out more! | |
Regular Price:$1.50 Sale Price: $0.60 | ||
Kits
Business Development Series: 3-book set | ||
Includes:
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| Stock # F23329 | ||
Regular Price: $79.00 Sale Price: $39.95 | ||
To order, call CUNA Member Services at 800-356-8010, press 3, 8:00 a.m. - 4:30 p.m. (CST), and mention promotional code Spring Sale. |
Marketing Across the Generations: 4-book set | ||
Includes:
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| Stock # F23084 | ||
Regular Price: $105.00 Sale Price: $54.95 | ||
To order, call CUNA Member Services at 800-356-8010, press 3, 8:00 a.m. - 4:30 p.m. (CST), and mention promotional code Spring Sale. |
Business Development & Marketing Across Generations: 7-book set | ||
Includes:
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| Stock # F24075 | ||
Regular Price: $99.95 Sale Price: $89.95 | ||
To order, call CUNA Member Services at 800-356-8010, press 3, 8:00 a.m. - 4:30 p.m. (CST), and mention promotional code Spring Sale. |
Reports
2006/2007 National Member Survey PDF | ||