Marketing & Business

Marketing

• Services
• Promotional Resources
• Training & Resources

Services

Where can I turn for resources to make my job easier and more efficient?

Look no further—we can help you tackle your to-do list with a complete menu of time- and money-saving resources. Ready-to-go marketing materials and ATM advertising? Check. Rate intelligence and analysis of your membership base? Check. All this and more are available to provide shortcuts that let you focus your efforts on member reach and results.

• Copy & Art Express: Convenient online articles, ads, and graphics
• Credit Union EZ Mail^TM e-mail newsletter program
• De La Rue: Technology that brings members inside the branch
• Diebold: Easy and efficient ATM advertising and couponing
• FMG: Marketing solutions for community charters
• Gift giving and travel made easy with Internet-based solutions
• MoneyGram: Money orders and official checks from the leading issuer
• Harland Financial Solutions: Member Relationship Management solutions that turn contacts into relationships
• Harland: Marketing campaigns build awareness and promote your products and services
• Harland Stratics: Analytical marketing tools for knowledge of member base
• Datatrac: Accurate and timely rate intelligence for informed decision making
• JMFA: Member overdraft privilege that improves your bottom line

Promotional Resources

How can I bring members into the credit union or thank them for their loyalty?

Remind members how much you appreciate them in a fun and creative way. We offer everything you need for celebrations of the credit union movement, as well as promotional gifts that will keep your name in front of members on a regular basis.

• International Credit Union Day^®
• National Credit Union Youth Week^TM and National Youth Savings Challenge^TM
• CUNA Strategic Services’ Calendars
• CUNA Strategic Services’ Promotional Products

Training & Resources

Where can I turn to sharpen my marketing skills and get the latest trends?

We offer a variety of training, books, and white papers to give you the information you need in the learning format you prefer. Discover the secrets of building a stronger brand, effectively targeting ethnic and age groups, staying in compliance, and much more.

Training Events

• CUNA Community Credit Union Conference
• CUNA Business Development School: Part I
• CUNA Business Development School: Part II
• Succeeding in Member Sales eSchool
• Marketing Management Schools: Part I, II & III
• CUNA Marketing Management School: Part I
• CUNA Marketing Management School: Part II
• CUNA Marketing Management School: Part III

Resources

• CPD Webinars
• Self-Study Courses
• Seminars in a Box ^TM for Staff
• Seminars in a Box^TM for Members
• Business Development Series
  • Community Credit Unions book
  • Electronic Services book
  • SEGs book
  • Business Development Series three book set
• Marketing Across the Generations book series
  • Baby Boomers, Ages 35-53 book
  • Generation X, Ages 20-35 book
  • Youth, Ages 0-19 book
  • Fifty-Plus book
  • Marketing Across the Generations four-book set

• Compliance & Marketing Guide

• CU Magazine Best Practices Report: A Youthful Approach to CU Growth PDF

• Youth Financial Literacy: Preparing Youth for Financial Responsibility

• Credit Union Telemarketing: Your Guide to Effective Telephone Marketing

• Exploring Members & the Credit Union Brand

• Business Development & Marketing Across the Generations Series seven book set
• Certified Executive Program (CEP): Certified Marketing Specialist
• White Papers
  • Emerging Marketing Channels - White Paper PDF
  • More CUNA Council white papers
  • National Brand For Credit Unions - White Paper PDF

Start - Marketing - Business Development - Marketing Research - Member Financial Literacy - CUNA Marketing & Business Development Council