Here's a marketing plan suggestion to get the word out to members over the next year. Just copy the
plan and paste into a word processing document. Then assign dates, and delegate assignments, if possible.
You'll notice that we've created materials for you to use as is or to customize. Just follow the links in
the plan below.
Home & Family Finance Resource Center 12-Month Promotion Plan |
| Task |
Assigned To |
Due |
| Create links from articles to product pages on our site |
|
|
| Confirm all links are working |
|
|
| Create staff announcement |
CUNA staff |
Done! |
| Introduce Resource Center to staff with presentation |
|
|
| Write member newsletter articles |
CUNA staff |
Done! |
| Publish newsletter article #1 |
|
|
| Mention the Resource Center in monthly articles |
|
|
| Create teller window poster |
CUNA staff |
Done! |
| Print and post teller posters |
|
|
| Create on-hold messages |
CUNA staff |
Done! |
| Add on-hold message #1 to message loop |
|
|
| Publish newsletter article #2 |
|
|
| Create statement stuffers |
CUNA staff |
Done! |
| Order stuffers for next statement mailing |
|
|
| Create ad for newsletter |
CUNA staff |
Done! |
| Run ad in member newsletter and sponsor newsletters |
|
|
| Print posters as flyers and deliver to sponsor groups for distribution to all eligible members |
|
|
| Publish newsletter article #3 |
|
|
| Change on-hold message |
|
|
| Distribute statement stuffer at drive-up and teller windows |
|
|
| Publish newsletter article #4 |
|
|
| Deliver statement stuffers to sponsor groups for distribution to all eligible members |
|
|
| Mention Resource Center in annual report |
|
|
| Demonstrate Resource Center at annual meeting |
|
|