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Newsletter Articles or E-mail Messages
Use these articles in your newsletter and other communications with members to draw
viewers to the Resource Center.
Article to promote the Financial Fitness Challenge
Win cash for pumping up your financial fitness knowledge
We know that personal finance often takes a backseat to other priorities in your busy life. We
have something planned that, we hope, will get you off on the right foot and keep you there all
year. It's the Financial Fitness Challenge.
Month by month, we break down financial fitness into doable, meaningful, logical steps. We give
you the tools you need to follow through, right here on our Web site. Plus, you'll have a chance
to win a $50 Visa® gift card. Each month, we'll randomly award up to 10 Visa® gift cards to
Financial Fitness Challenge participants. You only have to register to be eligible.
Each month, the Financial Fitness Challenge brings you a mix of options:
- A big picture task—say, calculating your net worth—that you can tackle to make progress on
your financial fitness goals
- A consumer protection or maintenance task—for example, a reminder to
claim flex benefits before they expire
- "Set it and forget it"—ideas to automate some financial
chores so you don't have to address the same question over and over
How hard do you have to work?
That depends on how much you already have accomplished?that could be more than you realize?and on
how much you want to accomplish. Try the Financial Fitness Challenge today on our Web site
at [Insert CU URL here].
Articles to promote auto-buying resources:
Car Shopping Online—See Us, First!
Whether you're curious about new car pricing or hunting for a
used vehicle, bookmark your Web browser to [INSERT YOUR CREDIT UNION'S URL HERE]. Our
Home & Family Finance Resource Center has the answers for you.
Under the "Auto" category, you'll find advice on selecting the right vehicle, getting a good deal, and keeping
it running. Links from these articles take you to the most reliable online sources for pricing guides and feature
comparisons. Our calculators will even tell you what your car payment will be and whether you're better off taking
the rebate over low-rate dealer financing. A vehicle-buying guide walks you through the entire process.
While you're online, compare our auto loan rates. You usually can't do better than at your credit union.
Online Tips Make Car Buying Fast and Easy
Buying a car can be fast and easy—even fun. If your last
car-buying experience wasn't, be sure to consult our Home & Family Finance Resource Center before you step foot in a
dealership again. You'll find this credit-union-members-only guide on our Web site at [INSERT YOUR CREDIT UNION'S
URL HERE].
Follow the "auto" link to vehicle leasing and buying guides, payment calculators, and consumer tips on all
aspects of car ownership. Links will take you to only the best online resources. Financing your next purchase can
be just as fast and easy when you shop our loan rates and apply online.
Article to promote home buying resources:
Find Home Ownership Tips on Our Web Site
What's bigger than a breadbox and your single largest
investment? A home! Make sure you get the best deal possible by visiting our online Home & Family Resource Center
first at [INSERT YOUR CREDIT UNION'S URL HERE].
Follow the "housing" link to a home buying guide, mortgage calculators, and tips on the smart way to buy a
house. Current homeowners will find pointers on maintenance, selling, and refinancing.
Whether you're looking for a mortgage or home equity loan, be sure to shop our rates. You usually can't do
better than at your credit union.
Article to promote easier access to archived articles
Easy Access to Consumer Information
You're just a click away from online answers to your financial questions. At [INSERT YOUR CREDIT UNION'S NAME HERE]
Web site, visit our Home & Family Finance Resource Center to calculate what your car payment could be
with a new loan or just browse through the "Leisure & Travel" section to plan your next trip. Buying a home?
Check out "Housing" for a home buying section that walks you through the entire process.
You can search for the latest information on any topic.
Article to announce Home & Family Finance Resource Center
Our Investment in You
Thank you for being a member of [INSERT NAME OF YOUR CREDIT UNION]. Your membership is an investment in the
credit union philosophy of people helping people.
In gratitude for your support, we've made an investment in
you, and you'll find it on our Web site.
Regularly, please log on to [INSERT YOUR WEB SITE URL AND DIRECTIONS TO HFFRC] for the latest consumer
information in Home & Family Finance Resource Center. I'm sure you'll find
something new and useful and entertaining each week. Tell your family and friends about Home & Family
Finance Resource Center. It's too good to keep a secret.
General article
Consumer Tips on our Web Site
Your everyday decisions are
easier with the help of Home & Family Finance Resource Center. Each week this online guide features facts about the
topics that matter to you, from credit card fraud to saving for your children's education.
Just click on the Home & Family Finance Resource Center logo from our home page at [INSERT YOUR WEB SITE URL
WITH THE H&FFRC LINK].
Article promoting archive
Your Consumer Library on the Web
Considering leasing a car?
Looking for an easier
way to file your taxes?
Wondering how much life insurance you need?
If you answered "yes" to any of these questions, you'll want to visit our Web site at [INSERT YOUR WEB SITE URL
WITH THE H&FFRC LINK] first. In our Home & Family Finance
Resource Center, you'll find hundreds of articles with valuable facts that may alter your thinking.
Even if you answered "no," explore the Resource Center next time you log
on. You're bound to find relevant topics that will lead you to financially sound moves. Return each week for
news and fresh features.
On-Hold/Statement Messages
Reach your members the way they reach you. To build awareness of your Web site and Home & Family Finance Resource Center,
consider adding one of these messages to the bottom of your statements and to your telephone on-hold system:
Message promoting weekly tips
"Take advantage of online financial guidance—each week. Just click on the
Home & Family Finance Resource Center button from our home page at [INSERT YOUR WEB ADDRESS]."
Message promoting archive
"Before making your next big purchase—be it a car, a home, or a college education—consult our
library of consumer tips. Select Home & Family Finance Resource Center from our home page at [INSERT YOUR WEB
ADDRESS]."
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