Guides to Independence

Guides to Independence

Get the Most from Your Subscription

Use these free marketing tools to promote Guides to Independence to your members and build effective links.

Use this link to reach your Guides to Independence Set-up & Customization page. If you have subscribed but cannot recall your ID and password, just create a new one here. The product code for Guides is: GIND (all caps).

Linking Strategies

Linking goes two ways. You can place links to Guides on your Web pages, AND you can customize links within Guides to take members BACK to specific pages on your site.

Your subscription allows you unlimited links from your Web site to Guides—so take advantage of them. The Guides to Independence logo button on your home page is the clearest, easiest way to generate traffic. If the logo doesn’t match your site’s style, use text links.




Customize

Customize with CU Name and Links Back to CU
Linking goes two ways. You can place links LINK to Guides to Independence courses on your Web pages, AND you can customize links within Guides to Independence to take members BACK to specific pages on your site.

You can customize Guides specifically for your credit union in 10 minutes using our simple online form.

To customize Guides to Independence, you’ll need:

When you subscribed to Guides to Independence, you selected a password, which was confirmed in an e-mail reply. Your user name is your 5-digit CUNA ID. If you have subscribed but cannot recall your ID and password, just create a new one here. The product code for Guides is: GIND (all caps).

Follow this link and enter your ID and password.

Customization opportunities




5 Tips to Get Young Members to Sing Your Song

1. Use the data. E-mail your Guides users. To get their e-mail addresses, visit the Guides log in page. Enter your credit union ID number (CUID) and password. Scroll down to “track” and click. Enter your selected dates to get a report of all Guides users. Or, you can select e-mail addresses for youth who asked you to contact them about financial products or be notified when a new course is available.

If you haven’t told them about the “How to Pay for School” course released in February, why not do it now? How about mentioning your school loans and scholarships, too?

Consider offering “School Daze at the Credit Union.” Offer sessions for both parents and their children about applications, state tuition payment plans, and Federal aid options. Suggest that both parents and students complete “How to Pay for School.” You can customize the certificate of completion with a special offer from your credit union—in addition to the free eMusic tune.

Forgot how to customize Guides or can’t remember your password?
Visit http://buy.cuna.org/static/guides_promo.html and click on the cues in “How to Get the Most From Your Subscription.”)

2. Tell the community. Do your local high schools know about the Guides courses? Suggest them as extra credit assignments to teachers. Have an in-school branch? Give a special incentive for students who complete all of the courses.

Tell scouting groups, church youth organizations, Boys & Girls clubs, and other community organizations about Guides. They often look for ways to teach money management, and it’s a great opportunity to build new partnerships—and new members.

3. Teach your employees. Ask your tellers and member service reps to complete courses and post their certificates where members can see them. Train staff to have conversations with teenage members. “Chris, if you’re saving for a car, take a look at the “How to Buy a Used Car” course on our Web site. It may save you from getting a lemon.”

Ask all of your employees to take the courses so they can recommend them to their families and friends. Word-of-mouth marketing is very powerful.

4. Put parents on the teaching team. Let your adult members know the courses are available. Parents—and grandparents—can recommend them to their kids. Some may even take a course themselves. Here’s how to get the word out to your adult members:

Adapt copy for your flyer here: http://buy.cuna.org/static/guides_promo.html#letter. Add humorous artwork to illustrate the headlines and turn your flyer into a lobby poster.

5. Offer an incentive for completion of all the courses. Students could enter a drawing for an iPod or MP3 player every quarter or semester. What’s important in your community? Tickets to a concert or sporting event, recent release DVDs, team clothing, or gas cards may be good prizes, too.

Turn the contest into marketing opportunities. Interview the first winner and ask how he/she used the information. For example, if the student purchased a car, take a picture of the car and the student and create a lobby poster or marketing piece.


Statement Stuffers

Download and print statement stuffers that spark interest in Guides to Independence for parents and teens. Simply customize and send to a printer.

We suggest you utilize the second side to print your rates, or instructions on how to find the Guides to Independence coaches on your Web site.

Guide to Independence Stuffer
Download the PDF

Download the high resolution JPEG
Guide to Independence Financial Advisor
Download the PDF

Download the high resolution JPEG
Guide to Independence Teen Keys Stuffer
Download the PDF

Download the high resolution JPEG
Guide to Independence Teen Stuffer
Download the PDF

Download the high resolution JPEG




Poster/Postcard

Download and print a poster or postcard that sparks interest in Guides to Independence for parents and teens. Simply customize and send to a printer!

We suggest you utilize the second side to print your rates, or instructions on how to find the Guides to Independence coaches on your Web site.

Teen Poster Parent Postcard
Guide to Independence Postcard
Download the PDF
Download the high resolution JPEG
  Guide to Independence Postcard
Download the PDF
Download the high resolution JPEG
Download the back panel JPEG




Graphics

As a subscriber, you may download these free images for use on your Web site and in your print communications.



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Newsletter Articles

As we add courses to Guides, we’ll provide you with additional newsletter articles that you can use to announce and promote the new topics.

Article for your member newsletter promoting the free eMusic® downloads


Guides to Independence On-Hold Message Script

Build awareness of your Web site and Guides to Independence by adding one of these messages to the bottom of your statements and to your telephone on-hold message:

Parents:

Teens:




Letter to Parents

Use this letter to promote Guides to Independence to parents of teens.

Dear Parent,

As your teen gets older, you’ll want to be sure he or she has all they need to survive. Personal finance and debt might not seem relevant at their age, but now is the important time to start giving them the education they’ll need later in life.

Give your teen the financial advice they need in a way they understand and want to learn. Guides to Independence, available 24/7 on our Web site at [address here], is an online, interactive way for teens to learn about various topics ranging from managing a checking account and buying a used car to saving and investing, and more.

Each tutorial contains interactive activities to make learning fun. Your teen learns this valuable financial information from college students who share their experiences with honesty and humor. Plus, the courses only take about 15 minutes or less to complete.

Help your children develop financial skills for their future—send your teen to Guides on Independence on [address here].

[Your Credit Union]


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If you have questions, or would like more information, send us an e-mail or call Darlene Brightbill at 800-356-9655, ext. 4344.