Marketer's Tool Kit

Introducing the marketer's TOOLKIT

Here's your handy reference to more than 30 of the industry's most effective marketing tools. Each one has been carefully selected by Credit Union National Association (CUNA) to help your credit union grow business.

CUNA is the leading resource for credit unions. No trade association has more experience. Unlike some organizations, our entire focus is credit unions and credit union members. For 70 years, we've helped credit unions promote their products and services, build loyalty and attract new members. You can trust these marketing tools to enhance your own marketing efforts because they were created exclusively with you and your members in mind. And, thanks to the amazing buying power we're able to leverage on behalf of America's credit unions, we can offer them to you at unbeatable prices.

For quick access to web links, click on the links below

ADVERTISING CREATIVE TOOLS

Copy & Art Express
Muzak Marketing on Hold
National Credit Union Brand Campaign
Datatrac Great Rate Marketing Program
ATM Advertising - Diebold RemoteLink

PROMOTIONAL TOOLS

CUNA & Affiliates Calendar Program
CUNA & Affiliates Promotional Products Program
International Credit Union Day
National Credit Union Youth Week

MEMBER EDUCATION TOOLS

Home & Family Finance Resource Center
Credit Union Calculators
Googolplex
Anytime Adviser
Statement Stuffers
Fundamentals of Personal Finance

STRATEGIC PLANNING AND ANALYSIS

2004-2005 Credit Union Environmental Scan Report
Member Surveys
Consulting/Advisory Services
Harland Analytical Services
Harland Financial Solutions Touché CRM Solutions
Verdi Financial and Market Atlas

PROFESSIONAL DEVELOPMENT TOOLS

CUNA Marketing & Business Development Council
Marketing Management Schools
Business Development Schools
Sales and Service Culture Institute and Advanced Sales and Service Culture Institute
Compliance & Marketing Guide
Marketing Across the Generations
Credit Union Magazine
The Point for Credit Union Research and Advice

MEMBER SERVICE TOOLS

CLASS - Classroom Led Accelerated Sales & Service
CU Teller Newsletter
Harland Share Drafts/Checks
MoneyGram Money Orders & Official Checks
VISA Travelers Cheques
VISA Gift Cheques & Prepaid Cards
John M. Floyd & Associates Overdraft Privilege
Benefits Plus Member Marketing Program
Diebold ATM Surrounds