Marketing & Business Development
| Legislative Affairs | Political Affairs | Compliance | Regulatory Advocacy | |
| Training | Products & Services | Research & Statistics | Strategic Services | Consumer Information |
Top Picks for Marketing
 | New 2nd edition! Compliance & Marketing Guide | ||
| Marketers and compliance staff have one powerful challenge in common: how to identify which regulatory requirements must be adhered to for each specific product or service being advertised. This eGuide is the new edition designed to walk marketing staff through the ins and outs of compliance - including NCUA basics and beyond.
New! Updated advertisements reflecting regulatory changes, explanations of those changes, and how they affect your marketing efforts.
This Guide is a must to make sure your marketing materials comply with state and federal laws and regulations.
Reserve your copy today!
The Compliance & Marketing Guide is currently on backorder until mid August. Get the PDF version now! | |||
| 23328 | more info | add to cart | |
 | Business Development Series: Electronic Services | ||
| Helps you develop a sensible approach to planning for technology. Shows how technology can help provide expanded service and retain members, provides business reasons for adopting new technology, and explains types of technology support. | |||
| 22894 | more info | add to cart | |
 | Business Development Series: SEGs | ||
| Shows how your credit union fits in today's environment of mega-mergers and high consumer expectations, helps you navigate legal requirements for expanding your FOM, helps you find most effective way to evaluate potential SEGs, and more! | |||
| 22896 | more info | add to cart | |
 | Business Development Series: Community Credit Unions | ||
| Provides considerations in making the transition to a Community CU. Explains NCUA requirements, how to establish a Community CU, competitive challenges, importance of your CU's image, and finding the right product mix. | |||
| 22895 | more info | add to cart | |
 | Copy & Art Express | ||
| An Internet subscription to Credit Union Copy & Art Express saves you time and money with professionally written and designed articles, graphics, and ads--written specifically to credit union members. Click here for more information. | |||
| refer015 | more info | ||
 | Marketing Across the Generations: Baby Boomers | ||
| 1 of a 4-book series. Helps you evaluate the numerical implications of boomers, ease the transition of boomers into the fifty-plus stage, build broader relationships with boomers. Includes action steps w/hands-on suggestions. | |||
| 22898 | more info | add to cart | |
 | Marketing Across the Generations: Fifty-Plus | ||
| 1 of a 4-book series. Focuses on 3 critical sub-groups: middle adults, late adults and elders. Helps you tap this vital segment for volunteer opportunities, train staff to manage good relationship with these members, offers credit union action steps, and more! | |||
| 22897 | more info | add to cart | |
 | Marketing Across the Generations: Gen X | ||
| 1 of a 4-book series. Covers characteristics, statistical and demographic information, practical ways to reach Gen Xers, e-commerce, Internet and other technologies, and future forecast. Includes case studies. | |||
| 22899 | more info | add to cart | |
 | Marketing Across the Generations: Youth | ||
| 1 of a 4-book series. Covers designing effective products and promotions, communicating effectively, developing education programs, anticipating trends, and measuring the effectiveness of youth marketing efforts. | |||
| 22900 | more info | add to cart | |
 | Credit Union Telemarketing: Your Guide to Effective Telephone Marketing | ||
| Credit unions have a great advantage in the telemarketing arena. Use that edge to succeed in the highly competitive financial services industry. Here's concise information on relationship-based, successful telesales campaigns that most buyers like and non-buyers will appreciate. | |||
| 22566 | more info | add to cart | |
| Types of Products Found in Marketing | |
|---|---|
| • Youth Products | • Drive Up Envelopes |
| • Guides | • Handbook |
| • Icu Day | • Lobby Brochures |
| • Online Product | • Promotional Products |
| • Reports | • Seminars In A Box |
| • Statement Stuffers | • Training On Demand |
| • Videos | • White Papers |
More Great Products
| refer009 | more info | ||
 | 10 Questions to Ask a Mortgage Lender customized statement stuffer | ||
| 23174C | more info | add to cart | |
| 2008-2009 E-Scan Strategic Planning Guide | |||
| Let the E-Scan Strategic Planning Guide walk your board and senior management team through a step-by-step strategic planning process. Combining E-Scan insights and analysis with your credit union's own unique characteristics, this easy-to-follow planning guide will help you achieve actionable short-term and long-range goals. | |||
| 28301K | more info | add to cart | |
 | A National Brand For Credit Unions - White Paper PDF | ||
| This white paper provides historical perspective, expert opinion and differing views on the subject of a national brand for credit unions. It is meant to stimulate discussion about a national brand. The history of CUNA's national marketing programs is detailed along with the national branding activities taking place abroad. | |||
| 27728P | more info | add to cart | |
| Are Credit Unions Relevant? - White Paper PDF | |||
| The best way for credit unions to stay relevant is by being member-centric and fully understanding each member's individual needs. These three factors will continue to help credit unions create relevance: Do the right thing, Know your markets, Differentiation. | |||
| 28446P | more info | add to cart | |
| ATM/Debit Card Register | |||
| This compact register has two sturdy card pockets and 15 pages for recording transactions. | |||
| 29135 | more info | add to cart | |
 | Back in the Black: Tools to Keep Your Checkbook on Track statement stuffer | ||
| Explains options members have to protect themselves from overdrafted and bounced/NSF checks. | |||
| 26438 | more info | add to cart | |
 | Balancing Priorities in One-Person Marketing Department - White Paper PDF | ||
| Balancing priorities is always a struggle in a one-person department, marketing managers say striving for a broader point-of-view of the organization as well as the credit union industry helps fuel their passion for promoting the credit union and to quickly respond to opportunities to drive home the credit union difference. | |||
| 28047P | more info | add to cart | |
 | Be Merry and Bright drive-up envelope | ||
| 29035 | more info | add to cart | |
 | Be Prepared for Auto Emergencies statement stuffer | ||
| Give your members this handy brochure covering "what to keep in your car" and "what to do in case of accident." It includes an "Auto Accident Checklist" and space to diagram the accident scene. It's a perfect handout at your drive-up windows. | |||
| 27555 | more info | add to cart | |
 | Choose a Credit Union statement stuffer | ||
| Spells out the credit union advantage and encourages non-members to join and members to switch more services to your credit union. | |||
| 29104 | more info | add to cart | |
 | Choose a Secure Future statement stuffer | ||
| Explains how credit unions are safe and sound now while some banks aren't. | |||
| 29106 | more info | add to cart | |
 | Choose Green statement stuffer | ||
| Promotes online banking and e-statements. | |||
| 29105 | more info | add to cart | |
| Coin and Key Zip Purse (250+) | |||
| Add your keys to the 1" split-ring. Translucent plastic pouch holds coins, bills or credit cards and zips shut.
This product is only available for custom orders and bulk orders of 250 or more. Please also consider the Youth Week Wallet, the 100 Year Holder with Carabiner Clip or the Little Guy Holder with Carabiner Clip. | |||
| 29123 | more info | add to cart | |
| Credit Cards: Switch & Save customized statement stuffer | |||
| 23341C | more info | add to cart | |
| Credit Union Member Bill of Rights customized statement stuffer | |||
| 21820C | more info | add to cart | |
 | CU Magazine Best Practices Report: Serving Members of Modest Means | ||
| Discover innovative new ways to serve members of modest means. Part of the credit union mission is to provide financial services to low- to moderate-income (LMI) members trying to improve their financial future, young people just starting out, and new immigrants. But credit unions have to balance that mission with a strong bottom line and regulatory concerns. (21 page report) | |||
| 26798 | more info | add to cart | |
 | CU Sales Seminar in a Box for Staff Series Kit | ||
| The solution to sales and service training in your credit union. This kit contains all seven CU Sales Seminars in a Box for Staff including the DVD! Keep and use the entire set for monthly staff meetings, refreshers, or quick staff meeting discussions - it's all here! | |||
| 27540K | more info | add to cart | |
 | CU Sales: Closing Member Sales With Confidence Seminars in a Box | ||
| Closing member sales includes the very important skill of expediting, the process of gaining member commitment and following through on member requests. Through this seminar and its exercises, staff will learn to close sales with members while conveying a sense of importance, urgency, and appreciation to members in all interactions. | |||
| 27536 | more info | add to cart | |
 | CU Sales: Connecting With Members Seminar in a Box | ||
| The key to connecting with members is a skill called recognizing, the process of establishing a friendly connection with each member. When it is done effectively, it helps form a solid foundation for efficient interactions and strong relationships. During this Seminar in a Box, staff will learn that by demonstrating a positive regard and developing a good rapport with members, they can create an exceptional experience for members. | |||
| 26902 | more info | add to cart | |
 | CU Sales: Inquiring & Listening for Member Needs Seminar in a Box | ||
| Inquiring and listening refer to asking questions to uncover member needs, as well as carefully listening to their responses. This Seminar in a Box encourages proper questioning to provide staff with information which can be used to start a dialogue with members, to build a relationship with them, and to better understand their situation and goals. The right questions encourage members to tell staff what they need to know so the credit union can provide the right products and solutions. This training also encourages proper listening to ensure staff is recommending the right products and services to meet member needs. | |||
| 27534 | more info | add to cart | |
 | CU Sales: Linking Member Needs to CU Service Seminar in a Box | ||
| During a member interaction, there comes a time when a need is recognized that the credit union can help fulfill. During this seminar, staff will learn the art of describing benefits and linking member needs to credit union products and services. It is the process of confirming for the member that you have understood their needs by defining the value of the credit union in terms the member understands. | |||
| 27535 | more info | add to cart | |
 | CU Sales: Planning-The Foundation of Sales Seminar in a Box | ||
| Planning is the process of preparing for effective sales and service interactions with members. It requires thinking about activities and interactions in a systematic way, and it helps bridge the gap between current staff ability and desired staff ability. It involves setting specific goals, keeping work areas organized, and managing time in a way that leads to greater efficiency and effectiveness. | |||
| 26901 | more info | add to cart | |
| CU Sales: Seminar in a Box DVD | |||
| Outstanding member service is the key to effective selling. By watching this credit union training DVD, staff will be introduced to the PRIDE model, a model for effective credit union sales and service and the core of the CU Sales Seminar in a Box for Staff Series. | |||
| 27539 | more info | add to cart | |
 | CU Sales: Why Care About Selling? Seminar in a Box | ||
| In this seminar, staff is introduced to the PRIDE model, a model for effective sales and service. They will be encouraged to think about and discuss how service relates to sales, and how their actions and interactions with members affect member service, and ultimately, credit union sales. | |||
| 26900 | more info | add to cart | |
| CUNA & Affiliates 2005 Calendar Program | |||
| Welcome to the 2005 edition of the CUNA & Affiliates Calendar Program. This year we're excited to offer you an expanded selection of calendars. As in the past, this calendar program stands apart from all others. It is the only program with calendars that contain interesting and educational information specific to credit unions and their members. These calendars are not available anywhere else. | |||
| refer002 | more info | ||
| CUNA Marketing & Business Development Council | |||
| Get and share insights on the latest trends, techniques, and perspectives on the challenges marketers and business development staff face today, or will face tommorow. Click here for more information. | |||
| refer016 | more info | ||
 | Customized Spanish Stuffer - Robo de Identidad: Como Prevenirlo y Como Superarlo | ||
| 27516C | more info | add to cart | |
| Customized Spanish Stuffer: Las Cooperativas de Ahorro y Credito | |||
| 21807C | more info | add to cart | |
| Develop the Right Organizational Mindset to Serve the Hispanic Market Action Guide (PDF) | |||
| 28960P | more info | add to cart | |
| Diamonds are Forever - White Paper PDF | |||
| "The purpose of this paper is to explain the philosophy behind the Diamond Awards, give you an overview of the Diamond Awards process and show you what you can do to maximize your chances of winning, and therby maximizing your marketing and business development efforts." | |||
| 28542P | more info | add to cart | |
 | Direct Deposit: Relax, You Can Count On It customized statement stuffer | ||
| 20056C | more info | add to cart | |
 | Disaster Communications PDF | ||
| Disaster Communications: The Importance of and Strategies for Implementing a Disaster Communications Plan—Before You Need It A disaster preparedness and recovery plan (DPR) should be in place before a disaster occurs so members can have ongoing access to their money. That is why a clear, tested disaster communications plan that is fully integrated with your overall DPR is needed. | |||
| 27729P | more info | add to cart | |
 | Elder Financial Abuse: Do You Know the Signs? statement stuffer | ||
| 29017 | more info | add to cart | |
 | Emerging Marketing Channels - White Paper PDF | ||
| Traditional methods of marketing, direct mail, print, TV, radio are losing ground with consumers. Blogs, word of mouth, buzz, viral and email are intriguing, but can they differentiate products in a highly regulated and conservative environment. Credit unions have a natural and competitive advantage in this new environment. | |||
| 27730P | more info | add to cart | |
| Fleece Pullover | |||
| We're sorry to disappoint you, but the ICU Day Fleece Pullovers are no longer available. | |||
| 29176K | more info | ||
| Fleece Pullover (12+) | |||
| 29177K | more info | ||
| Flexible Key Holder (250+) | |||
| This brightly colored key holder is easy to spot.
This product is only available for custom orders and bulk orders of 250 or more. Please also consider the Youth Week Wallet, the 100 Year Holder with Carabiner Clip or the Little Guy Holder with Carabiner Clip. | |||
| 29120 | more info | add to cart | |
 | Good Habits Protect Your Plastic Cards Against Fraud customized statement stuffer | ||
| 27319C | more info | add to cart | |
 | Good Habits Protect Your Plastic Cards Against Fraud statement stuffer | ||
| 27319 | more info | add to cart | |
| Gumvelope (250+) | |||
| 29112 | more info | add to cart | |
| Halloween Bag (500+) | |||
| 29127 | more info | add to cart | |
| Hand Sanitizer (5,000+) | |||
| 29148 | more info | add to cart | |
 | Happy Holidays from Your Credit Union drive-up envelope | ||
| 29033 | more info | add to cart | |
 | Helping Your Teen Become "Accountable" customized statement stuffer | ||
| 23103C | more info | add to cart | |
| HLPR Mortgage Loans Make the American Dream a Reality customized statement stuffer | |||
| 27189C | more info | add to cart | |
| Home & Family Finance Resource Center DVD | |||
| 28501 | more info | add to cart | |
| Home Equity Loans Put Your House to Work customized statement stuffer | |||
| 20055C | more info | add to cart | |
 | How To Manage Your Checking Account customized statement stuffer | ||
| 20054C | more info | add to cart | |
| Ice Scraper (250+) | |||
| 29145 | more info | add to cart | |
| ICU Day Postcard | |||
| Get the word out on your ICU Day celebration with this eye-grabbing postcard. | |||
| 29107 | more info | add to cart | |
| Insulated Lunch Sack (100+) | |||
| 29157 | more info | add to cart | |
 | Integrating Political Involvement Into Marketing Efforts white paper PDF | ||
| Addresses what marketers can do to build support among members for federal and state legislation favorable to credit unions. | |||
| 25761P | more info | add to cart | |
 | IRAs Power Your Savings customized statement stuffer | ||
| 23655C | more info | add to cart | |
 | It's Your Business folder with insert | ||
| To grow relationships, use the new "It's Your Business" portfolio. This folder includes an eight-page insert that helps small-business owners develop their business plan. Includes pockets for you to add your credit union's information, and a place for your business card. Minimum purchase: 25 | |||
| 25610 | more info | add to cart | |
| Jar Opener (250+) | |||
| This mighty grip jar opener is the original, made in the U.S. by Lewtan.
This item is only available for custom orders and bulk orders of 250 or more. Please also consider the Halloween Bag, #29126, or the ATM/Debit Card Register, #29135. | |||
| 29133 | more info | add to cart | |
 | Keeping Score: Facts about Credit Scores customized statement stuffer | ||
| 23557C | more info | add to cart | |
| Local Involvement: Marketing Strategy and Community Benefit Training on Demand | |||
| In the formative years of most credit unions, growth occurred through local involvement. It wasn't until recently that credit unions began hiring marketers to grow their credit union. Many credit unions abandoned their traditional local involvements in favor of the broad based marketing philosophy, "build it and they will come." In this Training on Demand course, discuss strategies that combine historically successful local involvement techniques with modern marketing strategies. | |||
| VC112P | more info | add to cart | |
| Marketing to Baby Boomers - White Paper PDF | |||
| If your credit union is not making special efforts to market to baby boomers, a bank in your area is. Wealth Management, Wealth Transfer, and other strategies for credit unions are discussed in this white paper. | |||
| 28051P | more info | add to cart | |
 | Marketing to Hispanics white paper PDF | ||
| This white paper, by the CUNA Marketing & Business Development Council, explores how credit unions interested in increasing membership begin marketing to Hispanics. | |||
| 25760P | more info | add to cart | |
| Men's Polo | |||
| Dress staff for ICU Day and other events in these new, moisture-wicking polos. | |||
| 29182K | more info | ||
| Men's Polo (12+) | |||
| 29183K | more info | ||
| Model Youth Program Guide | |||
| Special Offer! Want to create a youth program at your credit union? Want to make an existing youth program more effective? CUNA's new Model Youth Program Guide draws upon credit union best practices and proven techniques to show in detail how to raise children and teenagers to full and productive membership. | |||
| 28479 | more info | add to cart | |
| Model Youth Program Guide PDF | |||
| Want to create a youth program at your credit union? Want to make an existing youth program more effective? CUNA's new Model Youth Program Guide draws upon credit union best practices and proven techniques to show in detail how to raise children and teenagers to full and productive membership. | |||
| 28479P | more info | add to cart | |
 | Mortgage Refinancing: You Could Save a Bundle customized statement stuffer | ||
| 20304C | more info | add to cart | |
| Nail File & Buffer (500+) | |||
| 29139 | more info | add to cart | |
| National Credit Union Brand "Switch" Print Marketing Kit | |||
| Includes: CD with camera-ready electronic art for a campaign with three different print ads in varying newspaper and magazine ad formats. The CD also includes billboard art and mp3 samples of three new radio ads. (See "Switch" Radio Marketing Kit stock #25210 for broadcast quality radio campaign.)
Stock no. 25209 | |||
| 25209 | more info | add to cart | |
| National Credit Union Brand "Switch" Print/Radio Marketing Kit | |||
| "Switch" Print/Radio Combo Kit
Includes: CD with camera-ready electronic art for a campaign with three different print ads in varying newspaper and magazine ad formats. Also includes billboard art and broadcast quality Digital Audio Tape (DAT) of all three "Switch" radio ads.
Stock no. 25211 | |||
| 25211 | more info | add to cart | |
| National Credit Union Brand "Switch" Radio Marketing Kit | |||
| "Switch" Radio Marketing Kit
Includes: broadcast quality Digital Audio Tape (DAT) of three "Switch" campaign radio ads. The radio ads complement and support the print materials.
Stock no. 25210 | |||
| 25210 | more info | add to cart | |
 | Net-Worth Statement Reveals Financial Progress customized statement stuffer | ||
| 27556C | more info | add to cart | |
| New 2nd edition! Compliance & Marketing eGuide (PDF) | ||
| Marketers and compliance staff have one powerful challenge in common: how to identify which regulatory requirements must be adhered to for each specific product or service being advertised. This eGuide is the new edition designed to walk marketing staff through the ins and outs of compliance - including NCUA basics and beyond. This eGuide is a must to make sure your marketing materials comply with state and federal laws and regulations. New! Updated advertisements reflecting regulatory changes, explanations of those changes, and how they affect your marketing efforts. | |||
| 23328P | more info | add to cart | |
 | New Law Shows Credit Union Cards Still the Best statement stuffer | ||
| 28994 | more info | add to cart | |
 | Online Banking: Fast, Simple, Safe customized statement stuffer | ||
| 27031C | more info | add to cart | |
| Organic Membership Growth - WHITE PAPER PDF | |||
| Organic membership growth is defined for the purposes of this paper as growth other than that derived by mergers. This paper will cover strategies and tactics that successful credit unions are using, as well as why so many credit unions are failing to grow. By understanding the objections—or indifference—the American consumer has to credit union membership, we can work to overcome them. | |||
| 28544P | more info | add to cart | |
 | Pens (300+) | ||
| 29116 | more info | add to cart | |
| Phishing: Stay Off the Hook customized lobby brochure | |||
| 28076C | more info | add to cart | |
| Post-it® Notes (500+) | |||
| 29130 | more info | add to cart | |
| Poster Art | |||
| Download high-resolution art of the ICU Day small poster. | |||
| 29103P | more info | add to cart | |
| Protect Your Plastic Cards customized lobby brochure | |||
| 28077C | more info | add to cart | |
 | SEG Development white paper PDF | ||
| This white paper, from the CUNA Marketing & Business Development Council, explores how to develop select employee groups (SEGs), and the issues that may be encountered as SEGs are developed. | |||
| 25759P | more info | add to cart | |
 | Silver pen (300+) | ||
| This hefty pen has a soft rubber grip that makes it very comfortable to use. This item is only available for custom orders and bulk orders of 300 or more. Please also consider the ICU Day Button, #29118, the 100 Year Pen or the Little Guy Pen. | |||
| 29185 | more info | add to cart | |
| Social Networking as a Marketing Tool - White Paper PDF | |||
| Today's consumers are using blogs, wikis, podcasts and YouTube to name only a few. Credit unions have to be aware of social networks that are forming within their memberships and communities. What this means for credit unions and the financial services industry won't be clear for several years. | |||
| 28052P | more info | add to cart | |
| Stain Remover Stick | |||
| Erase stains and spots on the go with this stain remover stick. | |||
| 29153 | more info | add to cart | |
| Stain Remover Stick (2500+) | |||
| 29154 | more info | add to cart | |
| Stop Identity Theft customized lobby brochure | |||
| 28075C | more info | add to cart | |
 | Strategic Pricing Made Easy | ||
| Examines effects of changing demographics on lending, organizational structure to support your pricing strategy, basic economic concepts, cost behavior & allocation, applying costs to pricing, implementing price changes, and more! | |||
| 22901 | more info | add to cart | |
| T-Shirt | |||
| We're sorry to disappoint you, but the ICU Day t-shirts are no longer available. | |||
| 29170K | more info | ||
| T-Shirt (24+) | |||
| 29171K | more info | ||
| Tape Measure (250+) | |||
| 29142 | more info | add to cart | |
| Technology and Credit Union Growth: Using Technology-enabled Solutions to Attract and Retain Members | |||
| This white paper from the CUNA Technology Council explores how credit unions can deliver growth-boosting solutions that effectively incorporate technology. It also discusses important technologies credit unions are using today, emerging trends, and profiles of eight credit unions' approaches to business and technology strategy. This white paper is free for CUNA Council members. Author: Judy Dahl, June 2007 | |||
| 27726P | more info | add to cart | |
| The Urge to Merge white paper PDF | |||
| This white paper, from the CUNA Marketing & Business Development Council, explores the marketer's key role in ensuring a successful merger for both acquired and existing members. | |||
| 27198P | more info | add to cart | |
 | There's Nothing Like a Credit Union customized statement stuffer | ||
| 20158C | more info | add to cart | |
| Tote Bag (250+) | |||
| Colorful totes are made of sturdy premium quality, non-woven polypropylene.
This item is only available for custom orders and orders of 250 or more. Please also consider the Youth Week Drawstring Backsack, the 100 Year Holder with Carabiner Clip or the Little Guy Holder with Carabiner Clip. | |||
| 29151 | more info | add to cart | |
| Travel Tumbler (144+) | |||
| Hit the road with this translucent travel tumbler wtih double-wall insulation and screw-on, spill-resistent slider lid. | |||
| 29160 | more info | add to cart | |
| Use of the Term "Bank" in Credit Union Promotions white paper PDF | |||
| This white paper, from the CUNA Marketing & Business Development Council, explores the use of the word "bank" in credit union promotions and discusses viewpoints on whether it helps or hurts the credit union image. | |||
| 27193P | more info | add to cart | |
 | What to Keep and What to Throw Away customized statement stuffer | ||
| 23332C | more info | add to cart | |
| When Times Are Tough We Can Help customized lobby brochure | |||
| 28294C | more info | add to cart | |
 | When Times Are Tough We Can Help lobby brochure | ||
| In tough times, it's more important than ever for your members to develop and maintain good financial habits. This brochure provides tips to help your members stay afloat. See a sample PDF. | |||
| 28294 | more info | add to cart | |
 | Why Credit Unions are Tax Exempt customized statement stuffer | ||
| 21497C | more info | add to cart | |
 | Wishing You the Season's Best drive-up envelope | ||
| 29034 | more info | add to cart | |
| Women's Polo | |||
| Dress staff for ICU Day and other events in these new, moisture-wicking polos. | |||
| 29179K | more info | ||
| Women's Polo (12+) | |||
| 29180K | more info | ||
 | Your Rights Under the Fair & Accurate Credit Transactions Act customized statement stuffer | ||
| 25740C | more info | add to cart | |
 | Youth Financial Literacy: Preparing Youth for Financial Responsibility | ||
| Offers ideas for developing financial curricula in schools; building community awareness, and getting parents, teachers, administrators, and students involved.Includes case studies of CU youth programs, school presentations, and more. | |||
| 22646 | more info | add to cart | |
| “Going Green”: A Marketing Perspective - WHITE PAPER PDF | |||
| This paper seeks to make marketing departments and their teams aware of the underlying requirements for successful incorporation of green into the credit union's image and brand. Through interviews with experts in the field and examples from credit unions, readers will gain insight into the process of building a demonstrated foundation of commitment to environmental stewardship and the range of options available to them. | |||
| 28546P | more info | add to cart | |
Copyright © 2009 - Credit Union National Association, Inc.
