STAR Video: Sales Techniques

Old methods of high-pressure sales, customer persuasion and deception are no longer acceptable. To satisfy the needs of today's credit union members, successful organizations have focused on establishing a partnering relationship. Simply stated, partnering is the fine art of making mutually beneficial agreements that emphasize the members personal and professional needs. When done properly, credit union staff are seen in the role of advisors helping to meet the members needs through the products and services offered by your credit union. This STAR training video will help you to create, maintain, and enhance long-term relationships with your members. (STAR is CUNA's Staff Training and Recognition Program.)

Some of the topics covered in this video include:

• Getting past the fear of sales
• Establishing a relationship with the member
• Using the consultative selling method
• The language of sales - words that work
• Overcoming objections

Length: 44:30 minutes
Print Date: 1996

For the best value, purchase the STAR 7-video set for only $920.25. Order stock #22928.

CANCELLATION POLICY:
IF YOU RETURN THIS ITEM AFTER 30 CALENDAR DAYS FROM THE SHIPPING DATE YOU WILL BE CHARGED A $45 RE-STOCKING FEE ON EACH VIDEO RETURNED.