Business Development & Marketing Across the Generations—7-book set

Business Development Series: Community Credit Unions Provides considerations in making the transition to a Community CU. Explains NCUA requirements, how to establish a Community CU, competitive challenges, importance of your CU's image, and finding the right product mix.

Business Development Series: Electronic Services Helps you develop a sensible approach to planning for technology. Shows how technology can help provide expanded service and retain members, provides business reasons for adopting new technology, and explains types of technology support.

Business Development Series: SEGs Shows how your credit union fits in today's environment of mega-mergers and high consumer expectations, helps you navigate legal requirements for expanding your FOM, helps you find most effective way to evaluate potential SEGs, and more!

Marketing Across the Generations: Baby Boomers Helps you evaluate the numerical implications of boomers, ease the transition of boomers into the fifty-plus stage, build broader relationships with boomers. Includes action steps w/hands-on suggestions.

Marketing Across the Generations: Fifty-Plus Focuses on 3 critical sub-groups: middle adults, late adults and elders. Helps you tap this vital segment for volunteer opportunities, train staff to manage good relationship with these members, offers credit union action steps, and more!

Marketing Across the Generations: Gen X Covers characteristics, statistical and demographic information, practical ways to reach Gen Xers, e-commerce, Internet and other technologies, and future forecast. Includes case studies.

Marketing Across the Generations: Youth Covers designing effective products and promotions, communicating effectively, developing education programs, anticipating trends, and measuring the effectiveness of youth marketing efforts.

7-BOOK SET OF BUSINESS DEVELOPMENT AND MARKETING ACROSS THE GENERATIONS BOOKS

Stock #F24075
Regular Price: $99.95

To order the 7-BOOK SET OF BUSINESS DEVELOPMENT AND MARKETING ACROSS THE GENERATIONS BOOKS:

• Call: 1-800-356-8010, press 3
• Fax: 1-608-231-1869
• Mail: CUNA Member Service P.O. Box 333 Madison, WI 53701-0333