Marketing Across the Generations—4-book set

Marketing Across the Generations: Baby Boomers Helps you evaluate the numerical implications of boomers, ease the transition of boomers into the fifty-plus stage, build broader relationships with boomers. Includes action steps w/hands-on suggestions.

Marketing Across the Generations: Fifty-Plus Focuses on 3 critical sub-groups: middle adults, late adults and elders. Helps you tap this vital segment for volunteer opportunities, train staff to manage good relationship with these members, offers credit union action steps, and more!

Marketing Across the Generations: Gen X Covers characteristics, statistical and demographic information, practical ways to reach Gen Xers, e-commerce, Internet and other technologies, and future forecast. Includes case studies.

Marketing Across the Generations: Youth Covers designing effective products and promotions, communicating effectively, developing education programs, anticipating trends, and measuring the effectiveness of youth marketing efforts.

MARKETING ACROSS THE GENERATIONS 4-BOOK SET

Stock #F23084
Regular Price: $105

To order the Marketing Across The Generations 4-Book Set:
Call: 1-800-356-8010, press 3
8:00 a.m. to 4:30 p.m., Monday-Friday, CST
Fax: 1-608-231-1869
Mail: CUNA Member Service
P.O. Box 333
Madison, WI
53701-0333