2009-2010 Survey of Potential Members Report PDF

NOW AVAILABLE!

CUNA's 2009-2010 Survey of Potential Members Report introduces new issues, opportunities and strategic directions for reaching and attracting new members. Discover current trends relating to non-members' financial behavior and expectations.

Watch a brief slideshow to get a sneak-peek at the report!

Topics include:

• Shifting non-member loyalty from banks to credit unions
  
• Value, trust, appreciation - three areas where credit unions have the advantage
  
• Benefits of word-of-mouth referrals
  
• Focus on peak borrowers and future borrowers - your twin keys to lending success
  
• Elements in a youth marketing program
  
• Reaching the Hispanic market, including residents and recent immigrants
  
• Keys to increasing membership - build awareness, commit resources
  

View the 2009-2010 Survey of Potential Members Report Table of Contents

If you are a League interested in purchasing this PDF report, please contact Jon Haller, Director of Corporate & Market Research, at 800-356-9655, ext. 4346 or jhaller@cuna.com.

This PDF report will be emailed to you within 24 hours. If you need it sooner, please call 800-356-8010, ext. 4157.

This item is an Adobe PDF.

Also available :

• in a printed format