2009-2010 Survey of Potential Members Report

NOW AVAILABLE!

CUNA's 2009-2010 Survey of Potential Members Report introduces new issues, opportunities and strategic directions for reaching and attracting new members. Discover current trends relating to non-members' financial behavior and expectations.

Topics include:

Watch a brief slideshow to get a sneak-peek at the report!

• Shifting non-member loyalty from banks to credit unions
  
• Value, trust, appreciation - three areas where credit unions have the advantage
  
• Benefits of word-of-mouth referrals
  
• Focus on peak borrowers and future borrowers - your twin keys to lending success
  
• Elements in a youth marketing program
  
• Reaching the Hispanic market, including residents and recent immigrants
  
• Keys to increasing membership - build awareness, commit resources
  

View the 2009-2010 Survey of Potential Members Report Table of Contents

Also available :

• as an Adobe PDF