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Marketing & Business Development
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Building a Sales and Service Culture - White Paper PDFThis white paper is from the CUNA Marketing and Business Development Council. Building a sales/service culture is an evolving process that requires much commitment and energy from the executive team and managers. This paper discusses the eight steps needed to build that culture. The goal is to make members financially successful. Under this scenario, everyone wins. This white paper is free for all CUNA Council members. Author: Nancy Pierce, January 2008 This item is an Adobe PDF.
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