CU Magazine Best Practices Report: A Youthful Approach to CU Growth PDF

Credit union members are an average of 47 years old today vs. 40 in 1985, according to CUNA's 2006-2007 Credit Union Environmental Scan.

Credit unions must attract younger members to grow and remain viable.

How do you attract generation Y and younger consumers? Offer products and services customized for different age groups. Easier said than done, but there's a lot you can learn from credit unions like Sky FCU, Livingston, Mont. They began its youth programs and built the 18-and-under segment to today's 14% of membership.

In this report, you'll read more about Sky FCU and seven other credit unions through case studies that show how they offer successful programs that educate and appeal to young people in four age groups: elementary school, middle school, high school, and college.

This Best Practice Report is 26 pages.

This item is an Adobe PDF. If you are unable to download the PDF report or need assistance, please call 800-356-8010, press 3. PDF downloads are nonrefundable.

This item is an Adobe PDF.

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