Emerging Marketing Channels - White Paper PDF

This paper is from the CUNA Marketing & Business Development Council.

Traditional methods of marketing, direct mail, print, TV, radio are losing ground with consumers. Blogs, word of mouth, buzz, viral and email are intriguing, but they can differentiate products in a highly regulated and conservative environment. Credit unions have a natural and competitive advantage in this new environment.

This white paper is free for all CUNA Council members.

Author: Jim Jerving, March 2008

This item is an Adobe PDF.