A National Brand For Credit Unions - White Paper PDF

This white paper is from the CUNA Marketing & Business Development Council.

This white paper provides historical perspective, expert opinion and differing views on the subject of a national brand for credit unions. It is meant to stimulate discussion about a national brand. The history of CUNA's national marketing programs is detailed along with the national branding activities taking place abroad.

This white paper is free for all CUNA Council members.

Authors: Paul & Mary Lucas, Dick Radtke, Lucy Harr, David Grace, and Randy Harrington

December 2007

This item is an Adobe PDF.