Member and Staff Retention in a Gen Y World white paper PDF

At at time when only one in four adults between the ages of 18 and 24 are credit union members, credit unions stand to lose significant loan volume as Gen Y does its borrowing elsewhere. Attracting and retaining Gen Y members and staff is essential if credit unions are grow. This paper from the CUNA Councils reveals the views of six Gen Y staff members and how their credit unions are addressing their needs.

This white paper is free for all CUNA Council members.

Author: Nancy Pierce, September 2007

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