Member Education Yields Smart Members white paper PDF

This white paper from the CUNA Marketing & Business Development Council explores developing a member education program.

The mission of a member education program is to provide members with education, information, tools, and resources to be smart consumer.

Before you start you must know what your members want to learn, what they are concerned about and build seminar topics that will address these issues. This paper discusses the process from beginning to end.

This white paper is free for CUNA Council members.

Author: Rich Jones and Dennis Paul, April 2007

This item is an Adobe PDF.