The Traveling Branch: Business Development's Evolution white paper PDF

This white paper from the CUNA Marketing & Business Development Council explores the evolution of business development. As a profession that serves as the face of the credit union and understands the pulse of the community, business development is also a discipline that is focusing on membership and savings growth, both of which have stalled in recent years. Business development can be a competitive advantage when it is focused and a central part of the organization's strategy. SEGs and business partners are becoming more important as credit unions are developing mutually beneficial relationships with them. A focus on young members and business partners is reaping rewards. Being an effective business partner means offering a full range of services beyond the traditional financial products and offering personal finance education.

This white paper is free for CUNA Council members.

Author: Jim Jerving, December 2006

This item is an Adobe PDF.