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Marketing & Business Development
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Lending to Low-Income Members & Underserved Communities white paper PDFThis white paper from the CUNA Lending Council explores how lending in low-income and underserved communities is about more than just giving money to people and then accounting for its return with interest. While the process of lending and repaying certainly takes place, credit unions that serve low-income and underserved communities are trying to achieve something more lasting than a single loan. They are seeking to invest credit union funds in transforming members’ lives by moving them along the path toward financial stability. Developing the right products and services can make a crucial difference in persuading people from low-income and underserved communities to adopt credit union services, rather than relying on payday lenders and other “predatory” lending services. This item is an Adobe PDF.
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