Strategic Pricing Made Easy

This valuable reference examines today’s pricing challenges and opportunities and offers specific solutions to common problems. Price involves more than just dollars—the time, energy, and emotion invested in thinking about options and value are all part of the price paid for a product or service. For credit unions, pricing involves the interest charged on loans, the rate given on savings, and fees charged for other services.

This book examines issues such as:

• The effects of changing demographics on lending
• An organizational structure that supports your pricing strategy
• The basic economic concepts—demand curves, price elasticity, and more
• A discussion on cost behavior, price floors, and cost allocation
• The challenges of applying costs to pricing
• Different pricing strategies
• Implementation

It's an accessible, easy-to-understand reference on pricing strategies. To remain viable in the twenty-first century, credit unions must explore ways to set prices to cover expenses and build capital, while holding true to the cooperative philosophy upon which the credit union movement is based.