Marketing Across the Generations: Youth

Today’s children and teenagers possess spending and saving power unparalleled in previous generations. Marketing to this group produces high-revenue, long-term relationships with low-risk members.

This book covers:

• Designing effective products and promotions for the millennial generation
• Communicating effectively without falling into the “cool” trap
• Developing savings clubs, youth branches, and education programs
• Engaging parents as partners
• Anticipating trends that will influence your youth marketing program
• Managing the transition from youth to adult member
• Measuring the effectiveness of your youth marketing efforts

Numerous "snapshots" highlight successful youth marketing programs in credit unions across the country. "Credit Union Action Steps" at the end of each chapter offer hands-on suggestions to put those strategies to work for your credit union

For the best value purchase the 4-book set for only $105 Stock #F23084

(Call 800-356-8010, press 3 to order these sets)