Marketing Across the Generations: Gen X

For many credit unions, identifying with Generation X has become a critical factor as they make their long-range plans and position themselves for the 21st century. Marketing Across the Generations: Gen X is one book in a series devoted to marketing to various age groups. It explores numerous issues relating to the Gen X market segment. This book helps credit unions develop programs targeted to Gen X members — born between 1965 and 1980. It includes educational and informational programs as well as services that will attract these members. The book provides methods for communicating with Gen X, and case studies of successful marketing.

The book also covers:

• Age ranges used in defining Generation X
• Characteristic, statistical, and demographic information
• Specific marketing issues and practical ways to reach Gen Xers
• E-commerce, Internet, and other technologies
• The values and appeal of credit unions to Gen X
• The forecast for Generation X

Numerous "snapshots" highlight successful Gen X marketing programs in credit unions across the country. "Credit Union Action Steps" at the end of each chapter offer hands-on suggestions to put those strategies to work for your credit union

For the best value purchase the 4-book set for only $105 Stock #F23084

(Call 800-356-8010, press 3 to order these sets)