Marketing Across the Generations: Baby Boomers

If marketing is all about opportunity, the baby boomer generation is just about the biggest one ever to parade in front of your credit union. Boomers make up a large and desirable part of the target audience of most credit unions. They bring with them some bright prospects for the future – and more than a few challenges.

This book will help you and your credit union:

• Evaluate the numerical implications of the boomer generation for your credit union
• Discover what makes baby boomers distinct
• Review credit union products to determine which ones are most likely to appeal to boomers, and why
• Look at promotional ideas that have special appeal to baby boomers
• Study the effects of the “graying of America”
• Ease the transition of many baby boomers into the fifty-plus life stage
• Deepen relationships with baby boomer members

Numerous "snapshots" highlight successful baby boomer marketing programs in credit unions across the country. "Credit Union Action Steps" at the end of each chapter offer hands-on suggestions to put those strategies to work for your credit union.

For the best value purchase the 4-book set for only $105! Stock #F23084

(Call 800-356-8010, press 3 to order these sets)