Marketing Across the Generations: Fifty-Plus

Your members over the age of fifty aren’t just “silver” — they’re “gold.” And they comprise a diverse and active group of individuals who can’t be pegged with labels like “seniors” or “matures.”

This book breaks down this larger marketing segment strategically and helps you:

• Focus on three critical subgroups: middle adults (50-64), late adults (65-79), and elders (80-plus)
• Create positive promotional plans
• Create convenient transaction opportunities for members no longer tied to employer groups
• Tap this vital segment for volunteer opportunities
• Ease the transition of many baby boomers into the fifty-plus life stage
• Train staff to maintain good relationships with these members

Numerous "snapshots" highlight successful fifty-plus marketing programs in credit unions across the country. "Credit Union Action Steps" at the end of each chapter offer hands-on suggestions to put those strategies to work for your credit union.

For the best value purchase the 4-book set for only $105 Stock #F23084

(Call 800-356-8010, press 3 to order these sets)