Business Development Series: SEGs

This book, one in a series of three on business development, examines how credit unions can expand their fields of membership by adding select employee groups (SEGs). It shows how the addition of SEGs can improve profitability, while providing more people with the opportunity to join the credit union movement. Discover how to attract and keep new SEGs.

The book examines questions such as:

• Where does your expansion plan fit in today’s environment of mega-mergers and sky-high consumer expectations?
• How do you navigate the legal requirements of expanding your field of membership?
• What is the most effective way to evaluate potential employee groups?
• How do you establish a business partnership with a new SEG?
• How can credit unions strengthen bonds with new members, hile maintaining ties with existing members?

For the best value purchase the 3-book set for only $79 Stock #F23329 -OR- purchase the 7-book set which includes the 3 Business Development Books and the 4 Marketing Generations Books for only $99.95 Stock #F24075...SAVE 50%!

(Call 800-356-8010, press 3 to order these sets)