Business Development Series: Community Credit Unions

This book, one in a series of three on business development, examines how credit unions can expand their fields of membership to include their larger communities. It shows how community credit unions improve profitability, while providing more people the opportunity to join the credit union movement. Business Development Series: Community Credit Unions provides key information for expanding membership to embrace communities.

This book also examines issues such as:

• The regulatory background of the Credit Union Membership Access Act
• NCUA requirements for community charters
• The establishment of community development credit unions
• The competitive challenges that community credit unions face
• The importance of your credit union’s image among its stakeholders
• The right product mix for a community credit union
• The transition from occupational to community common bonds

For the best value purchase the 3-book set for only $79 Stock #F23329 -OR- purchase the 7-book set which includes the 3 Business Development Books and the 4 Marketing Generations Books for only $99.95 Stock #F24075...SAVE 50%!

(Call 800-356-8010, press 3 to order these sets)