Business Development Series: Electronic Services

This book, one in a series of three on business development, examines how credit unions can use technology more effectively and profitably. it shows how to use technology to improve the bottom line and, at the same time, achieve the highest possible level of member satisfaction.

The book also examines questions such as:

• How can technology help credit unions cement bonds with members?
• What business reasons are there for adopting technology?
• Which members are likely to be attracted by various technologies?
• What types of support – in terms of training, marketing, or technical help – are needed or desirable?
• What advantages and disadvantages does the technology carry?
• What can be learned from those who have gone first?

For the best value purchase the 3-book set for only $79 Stock #F23329 -OR- purchase the 7-book set which includes the 3 Business Development Books and the 4 Marketing Generations Books for only $99.95 Stock #F24075...SAVE 50%!

(Call 800-356-8010, press 3 to order these sets)