New 2nd Edition! Credit Union Mortgage Lending Strategies: The Best Never Rest

For credit unions, getting into the mortgage business is a strategic decision—and a long-term commitment. This book is for those who are ready to do mortgage lending in a serious way. Not a how-to-get-started approach, this is stage two for credit union leadership and management—for those who need to know the trends and influences. The Credit Union Mortgage Lending Strategies handbook looks at key issues and strategic decision-making. And it includes case studies based on actual credit union experiences. This edition has been revised to include information about paperless mortgages and automated underwritting, long-term (40-year) mortgages, and a discussion of subprime lending.

Sections include:

• The Credit Union Mortgage Lending Environment—how we got here, and how you can leverage one huge advantage with members (click here to view this sample section)
• Doing the Right Things Right—building your program to include planning, pricing, operations, and other key elements
• Mortgage Marketing Strategies—how to establish identity and get your program out ahead of the rest
• Next Steps: Where Do You Want to Go?—how to continue evolving and keep up with trends. This is a completely revised section which includes information about the Digital Business Environment, Automated Valuation Models (AVMs), and Reverse Mortgages
• Click here to view the complete Table of Contents

A successful, sustained mortgage lending program involves many challenges. Credit Union Mortgage Lending Strategies, 2nd edition, is the one book that motivates and guides executives, managers, and directors to build and run competitive programs.