Credit Union Telemarketing: Your Guide to Effective Telephone Marketing

Credit unions have a great advantage in the telemarketing arena. Use that edge to succeed in the highly competitive financial services industry. Here's concise information on relationship-based, successful telesales campaigns that most buyers like and non-buyers will appreciate.

Through this guide you'll:

• Explore descriptions of successful campaigns
• Gain tips on how to hire the best and brightest telesales people
• View examples of professional performance evaluations
• Explore danger areas
• Receive tools for management
• Review a discussion of present and future technologies