People, Not Profit: The Story of the Credit Union Movement, 4th Edition

People, Not Profit is one of the most popular versions of the credit union story. This new edition highlights significant points in U.S. credit union development — from the early years of struggle through the remarkable growth and development of the end of the twentieth century. It recounts how credit unions mobilized to pass H.R. 1151 and preserve the credit union alternative for consumers. It chronicles the persistent challenges from the banking industry — each of them ultimately resulting in grassroots victories for credit unions.

This book helps to:

• Instill commitment in employees and volunteers through orientation and training
• Market credit unions' unique cooperative advantage
• Improve member awareness of the credit union
• Serve as the basis of community activities and information campaigns

People, Not Profit prepares board members and staff at all levels for the challenges we now face and helps convey to members the unique qualities of credit unions.